Search engine optimization is not just about appearing on the first pages of Google, but also about providing users with important information. Here are full details need to know to improve your position on google.
Good content for SEO is therefore often worth much more than hidden tricks and technical extras. Google and of course other search engines are primarily concerned with avoiding spam sites. This is recognizable when the search engines analyze and also catalog the individual websites. A bad website that is classified as spam is, for example, an Internet presence in which the incoming links and the number of websites increase almost erratically and therefore unnaturally.
In order to be able to make these distinctions, Google follows current trends. If a certain company or name is on the Google Trends list, then it is also a fact that growth is “normal” up to a certain limit. However, if you do not fall under this category in the Google Trends, then you can at least provide organic growth with at least some SEO knowledge.
At Google, not everything is solved purely technically or by robots, as there are countless quality employees at this company who ensure that websites are also rated manually. This makes it clear that websites that run blogs or are active on social networks are rated better than other company sites.
What rules are there to improve the ranking?
A basic rule to improve your position on Google is definitely to get to know your target audience better. The better you know your actual target group, the better it is for search engine optimization. Using special analysis tools, you can quickly find out whether the website is really optimally structured, so that any existing barriers can be removed. The more precisely the information is displayed, the better the position on Google and other search engines.
Possible barriers to search engine optimization can be too long loading times or slow servers. The size of the Internet presence and the speed of the DNS server are important because robots, for example, depend on resources when waiting too long and get angry. Incidentally, internal redirects and Java scripts should also be observed when loading times. IFrames are not necessarily suitable for search engines because they are not indexed. So it is better not to use it. If possible, large image files should also be avoided for better SEO. Incidentally, the Google Webmaster Tools are ideal, with which you can immediately see how the search engine is on your website and where and in which case there are problems.
Websites are always dependent on new content, which is why the pages with existing blogs are preferred by Google when ranking.
What else is important for better positions in the search engines?
Links are essential for SEO, because the more links you can have on the company page, the higher the importance of the search engines. The existing links are not just about the number of links to other websites, but also about their content and quality. In order to get good content on the website, you should definitely avoid spamming and instead provide good content yourself, for example in the blog, or find good links. The better and more relevant the content, the more positive this content will be on the position on Google.
As a rule, Google only records its own website. It is therefore worthwhile to register a company page with Google Sitemaps. Although this does not give you better positions in the search engines, the sitmaps ensure fast indexing and Google gets to know how important this file is and how often the page is changed. Here, too, the links play an important role in indexing.
Otherwise you should definitely be positive about new trends and not maintain old points of view. What you learned a year ago in an SEO course, for example, does not necessarily have to be up-to-date, as the tendencies and methods for search engine optimization are constantly changing and updating.
It is also important that you do not constantly change something on your own website, but only regularly refresh the actual content. Google and of course the other search engines do not change the ratings overnight so easily, but rather over a longer period of time. It can therefore take several weeks or even a few months before a link from an external site can make the right breakthrough, as the links first have to be indexed by the search engines.